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Well, it's been a minute since we last wrote. 2021 has brought us so many highs and lows...luckily the good is in the lead! We started this year with pure optimism, and I think it's really paid off.
With the overwhelming state of the world looming over us, we decided to focus on the positive, create as happy a work space as possible and pull in the people we love and admire a little closer.
In short, we did a major “Life Edit” and boy, did it work.
Opportunities came in droves...some we jumped on and are leaning into, some we have put on the backburner to stew into fruition. As everything started opening back up, we realized nothing would ever be completely the same, and that's not a bad thing. How do we want to change to make this new world fit us?
We pivot our retail, and shake things up...yay! Limeridge Mall! A MAJOR change for an Indie Boutique. And it's been a wonderful change so far.
Our customers new and familiar love the big beautiful space, the product expansion (such a larger variety of things to choose from!) our lovely, skilled and considerate staff who have been so wonderfully helpful, and the Free Parking...hee!
It's really given us a chance to grow. And grow we did.
We are now utilizing our James St N location as a full on Atelier. We design, draft patterns, make samples, brainstorm, decision make, spitball ideas...it's become our own personal, creative cocoon.
We can now contract out larger product runs, utilize our community stitchers for smaller runs, and work on our own One-Of-A-Kind/ Over-The-Top prototypes that may or may not make it to larger scale runs. We have created a small team of behind the scenes Superstars, making mini fashion video editorials and photo editorials. It's all coming together...finally!!!
Will James St N go back to being a full on shop? Time will tell. For now we are managing what we can, while still maintaining a work/home life balance.
As Summer fades, Fall always feels like the beginning of a New Year. We are back in our groove and so excited about our Fall/Winter/Holiday collection - ”Mary Shelley”
Thank you, as always, for the love, the reviews and the support. Happy Fall Solstice!
LUV
Lynn & Kerry xx
